For companies selling goods or providing services, the creation of e-commerce websites, represents an opportunity to develop a new sales channel. This has happened in the past thanks to the combination of opportunities offered by technology and organizational solutions based on the availability of sales force and money.
E-commerce websites are an opportunity for SMEs
This new advertising channel has lower costs than the existing ones and, above all, it is capable of dealing with increasing volumes of contacts without the need to increase advertising spaces or staff. You can visit the site LOOP Newsletter, for more information on e-commerce business.
The low-cost investment required to develop this channel is a great opportunity for small and medium-sized companies to compete with the larger ones. To enter the business market, it is not necessary to have vendors, branches or stores, except what is strictly necessary to maintain physical contact with customers. The development of electronic commerce will eliminate the protective barriers represented in the past by geographical distance.
E-commerce improves business intelligence
If the products are digital or easily transportable (i.e. parcels or packages), it will be almost irrelevant to buy them in your country or from a distributor in a distant country. In fact, these products can easily be shipped in real time over the network, in the case of digital products, or within a few hours through shipping companies in the case of physical products. Dismantling these barriers will emphasize the importance of business intelligence and creativity in promoting your own products and services.