Google Ads is one of the most popular and widely used paid advertising platforms in a digital marketing strategy today. It is a proven method that has benefitted many businesses by way of;
- Reaching more people faster.
- Increasing brand awareness.
- Remarketing to previous visitors.
- Track and monitor performance effectively and accurately.
- Creating greater visibility for your brand and business.
With the help of a google ads agency in Melbourne that is specialized in Google Ads Management in Melbourne or elsewhere, what can a local business do in order to tap into the vast opportunities offered by Google Ads to create more leads, traffic, and conversions?
Ad extensions are extra pieces of information that are added to your advertisement, giving more information about your business to users. Ad extensions can include such information as contact numbers, reviews, additional links to your website, etc.
Your ad extensions should be selected according to your specific goals for creating the ad, and your partner Google Ads Agency in Melbourne can help you with this. For example, if you want to direct more people to your physical store, you can have location extensions, call-out extensions, etc.
This is a relatively new ad format on Google Ads, that is specially designed for local businesses that offer a specific service. These ads have excellent performance because they are very relevant to the search. An added advantage of local service ads is that they give the business more prominence on Google Maps and will be displayed on 'near me' searches.