It's not a matter of fact whether your business has an online presence. Now it's about what your online presence looks like. It is important to understand how others perceive your brand, and whether it matches the perception you desire.
When it comes to your online reputation, it's not wise for things to fall as they may. Businesses shouldn't let others define their brand. They should control the narrative. Expert advise on online reputation management is a great way to manage your online reputation.
What is online reputation management?
Online reputation management refers to the act of managing a brand's online reputation. This involves monitoring the online reputation of the business and making sure it is positive.
What is the importance of online reputation management?
Everybody is online nowadays. Social media accounts are available for your customers, competitors, and prospects. The internet is the ultimate source for business for many brands. There's no getting around it.
Research has shown that 75% check reviews before making a purchase. Four out of five customers will choose to shop elsewhere after reading a negative review. Eighty percent of potential customers are lost because of a potentially mismanaged online reputation.
You have control over what your customers see online. Don't let your unhappy customers remain unhappy, you need to reach them out and make them positive about you.