A passport is a person's identity; an email address is a person's online identity. Same way, when the scope is magnified, a company comes into the picture. A website is an organization's identity over the internet.
There are 2 aspects of developing a website, first is to reach the targeted audience and second being the identity aspect (display purpose as well). A website may be excellent in terms of the design, facilities, and utility, but if it doesn't reach the targeted audience, then the whole purpose of the website tears apart.
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With competition in every segment, the audience has many options to choose from, which makes things tougher than what we expect when we are setting up a website.
The answer to this situation is the SEO process. SEO, which stands for search engine optimization is the technique or process wherein the visibility of a website is improved by initiating natural (unpaid) search results by any internet marketing agency. The SEM process is different as it covers paid listings and other aspects.
For the website owner, it is very important to know what he wants when it comes to SEO, marketing and promotion. To this end, the party needs to analyze certain factors. First, they need to understand the types of searches and then kind of what it can be used, and leave the 'how' to companies offering SEO services.
Various types of searches include:
• Search pictures
• Local search
• Search the video
• Industry-specific vertical search engines
• Miscellaneous search.