Search engine optimization (SEO) services are services offered by a marketing agency to help a company improve a website or web page so it increases organic traffic quality and quantity from search engines. Successful SEO means a web page will be more likely to appear higher on a search engine results page (SERP).
Most commonly, a business owner hires an SEO marketing agency to improve its organic Google search result listings for a particular set of relevant keywords. SEO service providers should include these key services in their offerings:
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An SEO audit is a process of analyzing how well a web presence relates to SEO best practices. An SEO provider should take an in-depth look into a company’s current strategy and analyze where the company excels and where it needs improvement. The audit will look at website features that are traditionally used to determine a websiteâ€™s SERP ranking including broken links, page titles, and image alt text.
The competitive analysis involves researching the links, keywords, and content of competing websites in order to reverse-engineer the most successful elements of these tactics into a company’s own SEO strategy. An SEO provider should research online and offline competitors and adjust a company’s SEO strategy accordingly.
An SEO provider should tailor a company’s SEO approach to their niche and specifications in order to get the most return on investment; a customized strategy is a large priority for most customers.
Off-page optimization focuses on building links from authoritative and relevant sites. Link building drives traffic back to a company’s website and shows search engines that a site is reputable.